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Behind the Creative Curtain

Developing winning brand strategies

As the Creative Director of TeamGantt,

I was responsible for leading the company's brand, product, and marketing initiatives. In addition, I focused on developing a visual identity, design processes, and team protocols to enhance efficiency and quality.

As the Creative Director of TeamGantt,

Market-driven product design strategies

Optimize creativity

I started by researching the market, understanding customer needs, and analyzing the competition. Then, further developed a design strategy based on my research aligned with the company's business objectives.

Research-Driven Strategy

I take pride in creating research-driven strategies that align with business objectives. The design strategy I developed after conducting extensive research proved to be a game-changer for TeamGantt’s business.

Building Blocks

My strategy included creating a brand book, guidelines, and design systems, to ensure consistency across all platforms.

Theo Hooss

Engineering @teamgantt

“Brandon is open to ideas from the dev team that influence design, and also responds well to the needs of the development team regarding design. I know that if I have a design need, Brandon will be able to respond even if it requires extra work from him. He has a willingness to help.”

Deliver with speed.

Optimized delivery with design components enabled a streamlined production, reducing delivery times, and boosting success and satisfaction. 😍

Business/Design Harmony

Unlocked success with a cohesive design approach.

Seamless User Experience

Leveraging design systems for an intuitive Kanban board experience.

Design Systems

Consistent design and always on brand.

Aligning Business & Design

Integration strategy boosted conversions revenue.

Effortless Design Building Blocks

Optimized production using design system components.

Unlocking powerful design

Taking ideas from concept to success

As the head of the creative team, I oversaw UI/UX designers, graphic designers, and developers to put the design strategy into action. We employed advanced tools such as Figma and Sketch App to develop wireframes, prototypes, and final designs. I also gave feedback and direction to the team to ensure high-quality and speedy development.

Team leadership

I collaborated closely with other departments, such as product, engineering, and marketing, to ensure the design aligned with the overall product vision. In addition, I communicated design decisions, presented design concepts to stakeholders, and received user feedback to make necessary changes.

Design strategy success

My contributions significantly improved TeamGantt's product development, revenue, and brand recognition. The design strategy I implemented resulted in higher customer satisfaction, increased engagement, and improved efficiency. The visual brand identity and design processes I created also helped the company stand out in a competitive market.

Brand integration

I also oversaw the integration of brand elements into product features to enhance efficiency and quality. In addition, I worked with the engineering team to ensure that the design was feasible and with the marketing team to ensure that the final product was SEO and conversation optimized.

As the Creative Director, I oversaw the design strategy, creative process, and cross-functional team collaboration for the company. My main focus was to understand customer needs, develop a visual brand identity, and integrate brand elements into product features. The outcome was a successful product that surpassed business objectives and enhanced customer satisfaction.

Communication is always the key to a successful project.

My goal is to create lasting client relationships through discovery, communication, innovation and hard work.

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